Customer Service
PRIVACY POLICY
updated: 11/15/2010
Ultra Diamonds values your business and respects your privacy rights. The following discloses our information gathering and dissemination practices for any web site operated by Ultra Diamonds, including any site from which you access this Privacy Policy (collectively, the “Website”).
Please note that Ultra Diamonds reserves the right to update this Privacy Policy without notice. We encourage customers to periodically check the Privacy Policy for updates. If you have questions, please contact our Customer Service Department at customerservice@ultradiamonds.com or +1-877-858-7288.
COLLECTION OF PERSONAL INFORMATION
“Personal Information” is information through which you can be identified. Ultra Diamonds only collects Personal Information that you voluntarily provide to us. The Personal Information that Ultra Diamonds collects through our Website depends on the nature of your activities, including, but not limited to, whether you complete a survey, contact us for information, register for a promotion, join a forum, download software, create an account on ultradiamonds.com and proceed through the ultradiamonds.com checkout process. Personal Information that Ultra Diamonds may collect from you when you participate in these activities may include your name, address, email address, your employer, phone number, birthday, anniversary, gender, your login and password, order information, and comments that may identify you, and other information that you voluntarily provide.
USE OF YOUR PERSONAL INFORMATION
Ultra Diamonds uses Your Personal Information to identify you to respond to your online email requests, to register you for certain activities/access on the Website at your request and to confirm that registration, to help identify you in the event you lose your password, to process your entry into sweepstakes, to provide you with free gifts and other promotional offers, and to otherwise maximize your access to our online services and products, and order processing/fulfillment. If you choose not to give us your Personal Information, you can still use most of our Website, however, you will not be able to send us email inquiries, access certain features/sections, complete a survey, register online for giveaways, or make an online purchase. Your Personal Information may also be shared with Ultra Diamond's employees, agents, representatives, and selected third parties who will be under an obligation to Ultra Diamonds to use reasonable care to keep this information confidential and are prohibited from using your Personal Information for any other purpose. In the event that you enter into a sweepstakes or other giveaway, your Personal Information may be shared according to the rules of that particular sweepstakes, giveaway or promotion.
Ultra Diamonds reserves the right to transfer your Personal Information to a third party in the event of a transfer of all or substantially all of Ultra Diamond’s assets to a third party, provided that the third party agrees to adhere to terms similar to those of this Privacy Policy.
Ultra Diamonds may also disclose Personal Information: (1) to comply with a court order, subpoena, search warrant or other legal process; (2) to comply with legal, regulatory or administrative requirements of any governmental authorities; (3) to protect and defend Ultra Diamonds, its subsidiaries and affiliates, and all of their officers, directors, employees, attorneys, agents, contractors, and partners, in connection with any legal action, claim or dispute; (4) to enforce the Terms and Conditions of our Website; and (5) to prevent imminent physical harm.
Except as provided in this Privacy Policy, Ultra Diamonds will not sell, trade, or disclose to third parties any Personal Information obtained through Ultra Diamonds or from third parties without your consent.
Please be aware that this Privacy Policy and any choices you make on the Website will not necessarily apply to Personal Information you may have provided to us or any third parties in the context of other, separately operated, operations or in connection with unrelated products or services.
COLLECTION AND USE OF GENERAL INFORMATION, COOKIES AND WEB BECONS
“General Information” is information we collect through your connection and interaction with our Website. General Information does not identify you, personally - for instance, we can’t identify your name or address from your Internet browser address, but we can use General Information to compile statistics about visitors to our Website and preferences of our visitors. General Information we collect when you visit our Website includes the domain and host from which you access the Internet (e.g., aol.com), the Internet protocol address (“IP Address”) of the computer you are using (this is the number used by computers on a network to identify them to other computers), the browser software you are using, the operating system you are using, the date and time that you access our Website, the specific pages you visit at our Website, the number of visits you make to our Website, the number of visits to specific pages you make at our Website, and products or services viewed at our Website.
We use the General Information we collect to perfect and administer our Website, analyze trends, and generate aggregate statistics about visitors to our Website. In situations where it is possible to do so, General Information may be linked to Personal Information.
A cookie is an element of data that frequently contains an anonymous unique identifier. Such data is sent from the website to your browser, which may then store it on your system for future use. Our Website uses cookies to keep track of your shopping cart and to honor your preferences, such as not using frames.
Web beacons are clear image files that may be placed on a website to monitor the behavior of visiting users of the website. Web beacons are used in conjunction with cookies and assist in passing along the same type of General Information, such as the IP address, time, and duration that a web page was viewed, the type of browser that retrieved the image, and previously set cookie values.
You can set your browser to notify you when you receive a cookie, giving you the option to accept or reject it. You may not be able to conduct some transactions or use some services on our Website if you disable your browser from accepting cookies.
LINKS TO OTHER SITES OR MATERIALS
If any link is offered connecting to a third-party website, it is for the convenience of our Website visitors and as an accommodation to the respective third-party site owner and without charge. Ultra Diamonds reserves the right to reject any request for a link to a third-party website and to remove any link for any reason. Sites linked to and from this Website are not necessarily under the control of Ultra Diamonds and Ultra Diamonds shall have no responsibility or liability whatsoever for the content or privacy practices of any such linked site or any link or linking program at any time.
Ultradiamonds.com has partnered with GE to offer you the Ultra Diamonds credit card and financing option. If you decide to use Ultra Diamond’s financing services, you will be directed to GE’s financing application. Ultra Diamonds will provide GE with your transaction information and then GE will collect the additional information it needs in order to provide you with financing for your UltraDiamonds.com or Ultra Stores, Inc. purchase. Further, GE will provide Ultra Diamonds information regarding the status of your financing application. Once your application is approved by GE, you may complete your purchase on-line or in store.
CHILDREN’S ONLINE PRIVACY PROTECTION ACT (“COPPA”)
We do not knowingly collect, maintain, or use personal information from our Website about children under the age of 13. We request that persons under the age of 13 not use our Website without supervision from a responsible adult. If a child whom we know to be under the age of 13 sends Personal Information to us, we will only use that information to respond directly to that child, notify parents, or seek parental consent.
SECURITY
Ultra Diamonds is committed to the protection of the personally identifiable information that you share with us. We utilize a combination of physical and electronic security technologies, procedures, and organizational measures to help protect your personally identifiable information from unauthorized access, use or disclosure.
We use Secure Socket Layer (SSL) to protect you and your credit card information during checkout. You will see “https:” in the address bar during checkout. This assures you that we have secured your transaction.
While we strive to safeguard your personal information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure and, accordingly, we cannot guarantee or warrant the security of any information you disclose or transmit to us.
Ultra Diamonds has no control over the security of computers or other electronic devices of others or over means you use to send emails and submit information to Ultra Diamonds over the Internet. Therefore, Ultra Diamonds cannot ensure safety regarding the disclosure or interception of your information before it is received by Ultra Diamonds.
ACCESSING AND UPDATING YOUR PERSONAL INFORMATION
We understand that circumstances may require you to access, update, or delete personal information we have collected about you. We are happy to make the corrections, provide access, or remove it (to the extent allowed by law) with a written request to 1) customerservice@ultradiamonds.com or 2) Ultra Diamonds Direct, ATTN: Customer Service, 122 S. Michigan Ave., Ste., 800, Chicago, IL 60603.
OPT OUT PROCEDURES
To opt out of receiving communications from UltraDiamonds.com, email our Customer Service Department at customerservice@ultradiamonds.com or write us at Ultra Diamonds Direct, ATTN: Unsubscribe, 122 S. Michigan Ave., Ste. 800, Chicago, IL 60603.
Opting out of communication with us does not affect our communications with you via telephone or email related to your orders with us. It also does not affect our use of your non-personally identifiable information.

